Advertising Campaign Planning & Execution

Advertising Campaign Planning & Execution


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by National Open University of Nigeria

You are welcome. Here we are on MAC 331: Advertising Campaign Planning and Execution. It is a 3-Credit unit course. It is devised to enhance undergraduate student’s knowledge of the application of advertising, with special focus on the desirability of adequate planning arrangements before the implementation of an advertising programme or campaign. To this end, students are exposed to such critical components like need for planning, process and the role of research in advertising planning.




Source: National Open University of Nigeria

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